Lost And Forgotten Social Media Platforms

The world of social media moves exceptionally quickly, and in order to ensure that your social media content plan remains relevant to your target audience, you need to ensure that your focus is on platforms that are on the rise and have not overly stagnated.

This can sometimes involve taking a long look at your current social media offering and seeing if you are getting any form of return on your investment, whether that takes the form of interest, enquiries or engagement.

In some cases, it may be time to cut your losses, particularly if you are still posting to one of these lost and potentially soon-to-be-forgotten social media platforms.

‍

Bebo

Once a gigantic and formidable part of the social media world and third only to Facebook and MySpace, Bebo was the social network of choice for many computer-literate teenagers and young adults in the UK in the Mid-2000s.

It was so successful that AOL bought the company for nearly a billion dollars but within two years effectively scrapped it.

The biggest reason for this is that as Facebook became not only a site where people interacted with each other, it also became a business hub for many companies dipping their toes into social media in a way that Bebo could never be.

‍

MySpace

Once the singular king of social media, MySpace is technically still around, but after being purchased by Rupert Murdoch’s News Corporation for $580m, it slowly lost its advantage to Facebook and Twitter.

The biggest reason for this is that it was heavily advertised on, which led to a tipping point where both users and businesses are unhappy with the experience on the website.

‍

Google+

One of the most high-profile social media failures, Google+ (or Google Plus), was the highest-profile competitor to arch-rival Facebook and aggressively expanded and integrated into a wide range of services such as Youtube.

However, much like its many previous attempts such as Orkut, Google Wave and Google Buzz, it did not seem to understand why people liked using social media and managed to generate a lot of negativity through its forceful integration of features.

Technically Google+ had 100m users, but nearly all of them had created an account to keep using YouTube, and the user experience and activity were found to be lacking.