How To Successfully Transition To A New Platform

The world of social media is in an exceptionally strange place in 2023, and as has been seen by MySpace in the past, even continents can collapse in this space.

In what can only be considered to be the ultimate metaphor for this change, the owners of two of the largest social media platforms, both losing billions of dollars, have agreed to fight each other in a cage match, although regardless of who wins, dignity will lose.

The social media management tactics for both of these platforms have changed significantly and often on a whim, making it very difficult to adapt and keep up. Because of this, some businesses are considering making the switch to a new platform to escape the turmoil.

A lot of businesses are reluctant to move away from a platform, out of concern that their audience will not make the jump with them, but if the social media offering is compelling enough and good value for their time and/or money, customers will come with you.

Making the switch is all about preparation, research and being clear and transparent with your audience, as you should aim to be with any major transition in your business.

Look into other platforms available, both established entities and up-and-coming social networks which look like they may have the potential to fulfil the needs of your community. Feel free to use free trials to see if the backend features continue to be effective for your community.

Try to let them know in advance as well, and offer an open channel to explain why you are moving, what to expect and where they can travel to next to keep in touch.

Being open and ready to chat with your customers is a fantastic way of making them feel more comfortable with the transition.

Be clear as to the reasons, whether they are business-related, privacy concerns, feature issues or a lack of stability, and get the people in your community to give feedback as well.

Set up your community’s foundations as well. Make sure all of the brand iconography is present and correct, and start with a soft transition where you post content on both platforms where possible.

‍